Join us April 14th, 2026AI is answering your customers’ questions
Make sure your brand is the answer at Brand Visibility Exchange in Chicago.
BRAND VISIBILITY EXCHANGE
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BRAND VISIBILITY EXCHANGE •
You’ll walk away with
Clarity on your brand’s visibility
See exactly how AI platforms perceive and present your brand today. This isn't a generic framework. It's your data, your gaps, your next move.
A Monday-morning action plan
Every session is designed to end with something you can do. Not a vague strategic directive — a specific, prioritized action tied to your real visibility data.
Research no one else has
Yext's proprietary analysis of 21.6 million local search results shows what drives consistent top performance in your category. Plus, learn what AI platforms actually look for when they decide who to cite. You'll leave knowing exactly what to fix.
New exec connections
Fewer than 20 executives. All of them leading the same kind of business, asking the same questions you are. The peer conversation in a room this size is worth as much as any presentation — and it's the part you'll keep thinking about on the way home.
Brand Visibility Exchange is an invite-only, half-day executive session built around one question: how do you stay visible, trusted, and chosen in the era of AI search?
This isn't a vendor pitch. It's not a generic presentation filled with "best practices" you'll never implement. It's an intimate session jam-packed with proprietary research, insights, and recommendations from Yext's senior leadership team — built specifically for marketing leaders at multi-location based brands. Walk in with questions. Leave with a real strategy.
What’s included?
Here’s what you can expect at Brand Visibility Exchange
Full afternoon session (1:30 – 5:15 PM)
Proprietary AI & traditional search research
Coffee and light refreshments throughout
Hosted tasting menu dinner at Esmé (Michelin-starred, Lincoln Park)
Complimentary — this is an invite-only session at no cost to attendees
Who you’ll hear from
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Yvette Martinez-Rea
Chief Operating Officer, Yext
Yvette has led Yext's own internal transformation to an AI-first go-to-market — the org restructuring, the hard decisions about team ownership, the leadership alignment that had to happen before the strategy could. Her fireside chat is unscripted, candid, and built for the people in the room, who are managing up as much as they're managing down. -
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Rebecca Colwell
SVP, Product Marketing
Rebecca leads Yext's global marketing strategy and has spent years working directly with CMOs at multi-location brands, navigating major platform shifts. Her session cuts to the practical: why the old playbook is broken, what a winning AI-era strategy actually looks like, and how to reallocate spend and data investment to drive real, measurable visibility. -
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Lizzie Schreier
Director, Digital Engagement, Allstate Insurance
Bio coming soon… -
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More Speakers
Check back soon!
CHICAGO • 4/14/26Agenda
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Coffee, light refreshments, and time to settle in. The room is intentionally small — you'll know everyone's name by the end of the afternoon.
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Yvette Martinez-Rea, Chief Operating Officer
Why we're here, what's changed, and what the next few hours are going to give you. -
Rebecca Colwell, SVP of Marketing
The old playbook is broken — and the data proves it. Rebecca shares the first look at consumer research on how AI is collapsing the purchase funnel, plus two new Yext Research studies on what actually drives visibility across Google and AI search. You'll leave with clear answers to the questions your board is already asking.
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Meredith Spitz, EVP and Head of Paid Search, Dentsu
The website's role in Total Search is shifting — from traffic destination to authority signal. Meredith breaks down the real commercial impact of AI on traffic, CPCs, and performance, and what it takes to future-proof your strategy in a world where visibility is curated, not clicked. -
Yvette Martinez-Rea, Chief Operating Officer
A candid conversation featuring perspectives from leading brands, like Allstate Insurance, on restructuring teams, aligning leadership around AI visibility, and what it actually takes to move fast in an AI-first world. -
John Vatalaro, Yext VP, Services
From research to action — the signals that matter, how to read your own data, and what to prioritize when you're back at your desk on Monday. -
The conversations you came for. We'll pre-match attendees by industry, so you're talking to the people navigating the exact same shift you are. Facilitated discussion, no agenda — just candid peer exchange with people who get what you do for a living. Yext team members will also be available for one-on-one visibility deep-dives if you want to dig into your own data.
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2200 N Clark St Suite B, Chicago, IL 60614
The afternoon closes with a tasting menu at Esmé — a Michelin-starred dining experience in Lincoln Park inspired by Chicago's vibrant art and culture. Enjoy an exceptional meal and candid conversation with your peers. Dinner is on us
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Frequently asked questions
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Yes — the Brand Visibility Exchange is an invite-only, complimentary session hosted by Yext. There is no cost to attend.
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Senior marketing and technology leaders at multi-location brands — CMOs, COOs, Chief Digital Officers, and VPs of Marketing or Digital who own brand visibility, customer experience, or digital performance. We review every application personally.
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Because the quality of the room is the point. Every seat is held for someone who is navigating the same challenges as the person next to them — so every conversation you have here is worth having. We keep the room to fewer than 205 executives by design.
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The session runs from 1:30 – 5:30 PM, followed by a hosted dinner from 5:45 – 8:45 PM.
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Yes — coffee and light refreshments throughout the session, and a full hosted dinner to close the evening.
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Yes — key research and insights will be shared with all attendees following the session.
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Due to the intentionally limited size of this session, attendance is by invitation only. To request a spot for a colleague, reach out to rpape@yext.com.
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Just yourself. We'll handle everything else.
